LOS ANGELES, CA—Uniworld Boutique River Cruises’ online presence continues to grow. The company has just announced the launch of their first blog on Tumblr
this week with the purpose of sharing stories, expert advice, recipes, and articles about river cruising through their blog posts. Connect and engage with customers: existing past guests, new prospects, and industry leaders/travel professionals.
“The goal of Tumblr is to provide insider stories about Uniworld,” states Maria Grimardi, Uniworld’s Vice President of Marketing. “Our upcoming blog posts will feature first-hand experiences from Uniworld past guests and recipes from Uniworld’s Culinary Director, Global Master Chef, Bernhard Zorn.”
Not only will river cruise enthusiasts and travel aficionados be able to follow Uniworld’s blog for exclusive information about traveling, they will also be able to follow Uniworld on their newly launched Instagram
account available on iPhone and Android mobile devices. Uniworld’s new Instagram account provides an opportunity for their followers to view live photos taken directly from Uniworld’s ships and company events, in real time. Whether people are anticipating their upcoming cruise or curious about river cruising, Uniworld’s Instagram account is a destination to view exclusive photos that makes its followers feel as if they have stepped onto one of Uniworld’s boutique river cruise ships and are experiencing a river cruise themselves.
Instagram is not the only cyber destination people can visit to access original Uniworld photos. Uniworld has been actively pinning all things related to their river cruises to their company Pinterest site. They have created boards called “Destination: Asia” and “Welcome Onboard” that highlight photos taken directly from the Uniworld boutique cruise ship, as well as, repining travel photos from their followers.
The Uniworld family on Twitter also seems to be rapidly growing with the newest addition being, Uniworld’s President & CEO Guy Young, who joined the Twitter community this past May 2012. Young has been keeping his Twitter
account quite active, with daily tweets about things that interest him and messages for the public. Not only can guests now follow the president of this award-winning cruise line, but they can also follow their favorite cruise and hotel managers, who are now also on Twitter and tweeting photos of their daily life onboard the Uniworld ships.
In the beginning of June, Uniworld also introduced a new charity campaign on their Facebook Fan Page
called “$1 for a Like”. For every “Like” Uniworld receives on their Facebook Fan Page, the company will donate one dollar to The Travel Corporation Conservation Foundation, a non-profit organization founded and supported by the companies that make up The Travel Corporation and whose main initiative is focused on identify and supporting projects that encourage sustainable tourism. To date, the company has nearly reached $1,000 with all funds going towards the efforts of protecting and restoring our environment.
Past, present, and future guests of Uniworld now have a one-stop location to get information, meet each other and ask questions. Located on Uniworld’s website is the Community Center
, which allows guests to create a profile and enable them to interact with Uniworld and meet like-minded people. Uniworld has created the community center for guests, so they can connect with each people in an intimate virtual community including Uniworld’s “Community Managers” readily available with a quick response to all questions posted on the forums.
Uniworld Boutique River Cruise Collection, the world’s only authentic boutique cruise line™, is recognized among the “World’s Best River Cruises” and as the “World's Best Service,” River Cruise category by Travel + Leisure. Uniworld was voted the“#1 River Cruise Line in the World” in Condé Nast Traveler’s Readers’ Choice Awards, was named to Condé Nast Traveler’s prestigious Gold List and their Platinum Circle for having made the list consistently for the past five years, and won “Best River Ships” in their Readers’ Poll, which ranked River Queen and River Beatrice #1 and #3 of all cruise ships in the world, respectively, along with eight other highly ranked ships in the top 40 river ships category. Uniworld’s cabins and dining are also ranked among the top three in the world by Zagat Survey®, with Uniworld being the only river cruise line named in the Zagat Survey® amongst the best of the best in the cruise industry. Uniworld features luxurious boutique ships with an average capacity of 130 guests, included shore excursions fully hosted by local experts, world-class gourmet cuisine, and award-winning, personalized hospitality. Uniworld offers over 500 departures sailing on over 13 rivers in more than 20 countries throughout Europe, Russia, Egypt, China, Vietnam, and Cambodia.
For more details, please visit uniworld.com or connect with Uniworld Boutique River Cruises at facebook.com/uniworldrivercruises
Uniworld is a member of CLIA, Cruise Lines International Association